Advertising Targeted to Children Essay - 1039 Words

It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society. As adults we can make decisions on our own to not be manipulated by advertisement we encounter today but what is the there to regulate advertisement aimed to children in today’s society? In order to control advertisement targeted to†¦show more content†¦The simple term such as get it is enough to trigger in the mind of an unsuspected child to want to â€Å"get it†. Regulations are currently set that ban subliminal messages’ in commercials bu t there is no penalty for doing so. Their needs to be high restrictions set on advertising and have higher repercussions for disobeying those restrictions. The major effect to advertisement to children is health. Many companies may target a child because of such and expendable wallets and disregard the causes that may be brought upon advertising such things to adolescents. The most well known advertisement we see on daily television are fast food commercials. According to the United States Department of Agriculture in one Saturday morning a child on average will see 75 commercial that are based on unhealthy food. Advertising is causing the obesity rate in United States to increase rapidly. Regulations must be set in order to control advertisement if not it will have a drastic effect on the health of our children. Children are targeted because of their desirability, children represent three different markets. In addition to the direct money that children spend and the money they influence, children also represent a third major market and perhaps the most significant and that is the future market. Most companies are targeting advertisement towards children in order to have future clients when children reach the age adult hood. For instance one companyShow MoreRelatedThe Negative Impact of Targeted Advertising on Adolescents and Children2406 Words   |  10 PagesAt the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that â€Å"every consumer is exposed to hundreds or even thousands of advertisements every day†. 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